Marketing | Shoebox Interactive

I’ll Have the Jiffy Lube Fries: Ad Sponsored Product Offerings

March 16, 2010 No comments yet

Even though I’m a web marketing consultant and strategist, I always try to pay attention to what “brick and mortar” businesses are doing. As Chris Brogan said in a recent Third Tribe broadcast, you should always look for the “Starbucks oatmeal strategy” you could implement in your online business. Meaning, think outside your current set of offerings (coffee in this case) and see what complimentary offerings you could create that your customers want. I’m a firm believer most all tactics and strategies can be implemented online in some fashion,

Advice,Blog

8 Questions You Must Ask Before Hiring a Web Marketing Agency

March 12, 2010 No comments yet

Choosing a web marketing agency is something many very-small businesses have never done, or know how to do. It is such a relatively new field, so this is totally understandable. I decided to put this brief list of questions together for you to ask whenchoosing an agency to do web marketing work for you (including me!) Off we go.